Translating the technical
How to make technical stories work for less technical people
We work in an industry where real innovation often starts with the research scientists. But to have any impact, the results of that research need to be understood…
Why influencer marketing works for B2B campaigns
Influencer marketing is not a magic shiny new silver bullet. It’s great fun, but its success is really down to a potentially boring sounding benefit: targeting. An effective influencer marketing campaign…
