A fistful of Construction Marketing Awards
What a night! It’s not often that anyone wins seven categories in their industry awards, so we can be forgiven for taking a couple of
Media Relations For The Built Environment And Beyond: A Five Point Guide
Just to check that we’re all starting from the same point – a quick definition. Media relations is the art of managing the way your
Translating The Technical
How to make technical stories work for less technical people
We work in an industry where real innovation often starts with the research scientists. But to have any impact, the results of that research need to be understood…
Why Influencer Marketing Works For B2B Campaigns
Influencer marketing is not a magic shiny new silver bullet. It’s great fun, but its success is really down to a potentially boring sounding benefit: targeting. An effective influencer marketing campaign…