A positive influence? Ten things we’ve learnt about working with influencers
At Ridgemount, we’ve been working with B2B influencers for several years (and have the scars to prove it). We absolutely know that working with the right people can produce great results…
Browsing Instagram has changed…
Instagram has now released its non-algorithmic news feed options to all its users. Before you start to feel that inevitable fear of change, rest assured that the options do not mean the platform has completely changed the way it does… its thang.
A Guide to Writing on Different Social Media Platforms
We know social media has impact – but don’t make the mistake of treating all the channels the same. Creating the right content to maximise response needs a real understanding of the different platforms.
Can the Metaverse be used for Digital Marketing?
The metaverse may be a new and emerging concept to many, but the idea has been around for a long time. With games like The SIMS and Second Life, people have been able to disappear into a virtual world of some form for 20+ years
Why is the number of link clicks on Google Analytics different to the number on social media?
LinkedIn put out a pretty big update over the weekend which has meant that any articles or posts that you have done in the past are no longer viewable via your profile.
Influencer marketing for construction? Really?
Influencer marketing isn’t new – although it has mostly been associated with celebrity endorsements for lifestyle products. News alert: you don’t have to be an A-list celebrity to earn a profitable living through influencer activity…
