Should I cut my PR budget?
Some say that PR and communications are our most valuable assets in times of crisis, so why then is it always the first line of budget that gets the axe? It makes no sense.
What is PR?
What does PR in the construction sector mean to you? There are a lot of answers to that question and here’s why we’ve dropped “PR” from our name. Vigilant observers of Ridgemount’s…
Video Killed the Public Relations Star
If a picture can tell a thousand words, how many can a video tell? From clever case studies, punchy product how-tos, interesting interviews…
The rush to offsite
In the last 2 years the Government has put a lot of effort into normalising the practice of offsite manufacturing (OSM) and modern methods of construction (MMC). A key reason for this encouragement has been the rising problem of of a lack of affordable housing and homelessness…
A Guide to Writing on Different Social Media Platforms
We know social media has impact – but don’t make the mistake of treating all the channels the same. Creating the right content to maximise response needs a real understanding of the different platforms.
Can the Metaverse be used for Digital Marketing?
The metaverse may be a new and emerging concept to many, but the idea has been around for a long time. With games like The SIMS and Second Life, people have been able to disappear into a virtual world of some form for 20+ years
How to heat homes in a zero-carbon future
The UK has set in law a target to bring all greenhouse gas emissions to net zero by 2050.New homes being built now will still be in use in 2050, so their energy efficiency standards must ensure that they contribute to the 2050 target…
Why is the number of link clicks on Google Analytics different to the number on social media?
LinkedIn put out a pretty big update over the weekend which has meant that any articles or posts that you have done in the past are no longer viewable via your profile.
Influencer marketing for construction? Really?
Influencer marketing isn’t new – although it has mostly been associated with celebrity endorsements for lifestyle products. News alert: you don’t have to be an A-list celebrity to earn a profitable living through influencer activity…
5 SEO myths that you should be aware of
While there are many SEO myths out there, today I’ll be focusing on five myths that I hear most often from clients. But first, let’s start with what SEO is and why you should care about it.
