SEO project powers higher organic rankings for Prysmian

In 2021, cable manufacturer Prysmian Group created a new UK site to allow local branding and promotional opportunities. Although the site is closely linked to the Group website, it’s imperative that no information is duplicated, and the UK site is continuously populated with fresh content. This is where search engine optimisation (SEO) comes in.   0 […]

Calculating Success with Google Ads

Calculating Success with Google Ads This highly effective campaign for electrical cable manufacturer Prysmian was designed to support an ongoing relationship with difficult-to-reach customers. The different channels and techniques used throughout the 12 months demonstrate the effectiveness of an agile, constantly evolving programme delivering great results on a limited budget. 0 % increase in app […]