Compared to writing for print, writing for the web is generally created to be scanned with the eyes instead of reading deeply.
Web articles tend to be shorter overall, with shorter sentences in shorter paragraphs, and greater use of both numbered lists and bullet points to illustrate your point.
SEO must be considered when writing for the web and intelligently written, well-structured content will help make your pages appear at the top of search engines. The reader must also be kept in mind and the device that copy is being read on.


Included in the service
Experts in jargon-free copy that is written specifically for your website is our forte. Considering your end user experience and back-end SEO concerns, your homepage can boast razor-sharp content.
From writing your pages, blogs and long read content our team of ex-journalists cover all types of content for web and online.
Well written, researched and easily digested prose. Our team has you covered.
Shorter reads, punchy ‘10 best’ lists and insightful opinion pieces – we do it all.
White Papers or online PDFs, when it comes to more in-depth content our team research and write with precision.
Reviewing the best keywords and phrases to make sure you are top of the list.