So, you want to collaborate with influencers. Maybe you’ve got an amazing product, brand, or service, and you’re pretty sure they’d love it. But here’s the catch: influencers get tons of messages every day. Your outreach needs to stand out and give them a reason to reply. Let’s dive into some tips and tricks for sliding into an influencer’s DMs (or emails) the right way!
1. Do Your Homework!
Before hitting that send button, take some time to genuinely engage with the influencer’s content. Follow them, like and comment on a few posts, watch their stories, or engage with any live sessions they might host. Think of it like building a mini-relationship: if they notice you as a fan first, you’re way more likely to catch their attention.
Pro Tip: Comment something thoughtful on their posts! Instead of just “nice pic,” mention why you like their content or how it resonates with you.
2. Be Personal and Real
No one likes receiving a generic message that’s clearly copy-pasted. Mention something specific about their style, personality, or recent post. You might say something like, “Hey [Name]! I loved that reel you did about sustainable fashion—it’s so in line with our brand’s vibe.” This shows that you’re not just spamming their inbox.
Example Message Starter:
“Hey [Influencer’s Name], I saw your recent post about [Topic] and thought it was so relatable! Your unique style and approach really stood out to me, and I think it could be such a great match for what we’re doing at [Your Brand].”
3. Offer Something Valuable
When reaching out, it’s important to communicate what’s in it for them. Influencers get approached by brands constantly, so think about what makes your offer stand out. If you’re a startup, maybe offer them a unique experience or product preview. If you’re established, mention how you can add value to their personal brand or give them exposure to new audiences.
Example: “We’d love to send you our new collection of eco-friendly skincare products and maybe even do a joint live session to talk about why sustainability matters in beauty. Would you be open to that?”
4. Keep it Short and Sweet
Influencers are busy, so keep your message concise. They don’t need a whole essay on why your brand is the best thing since sliced bread. A short intro, a genuine compliment, and a quick pitch is enough. They’ll ask for more info if they’re interested!
Quick Template:
“Hi [Name]! I’m [Your Name] from [Your Brand]. We’re a [brand description in one sentence]. I think your [mention something specific] really aligns with our values. Would you be interested in a collab?”
5. Use the Right Platform
Each influencer has their preferred communication style. If they’re very active on Instagram, DM them there. But some may have specific emails in their bio for business inquiries—use that if it’s provided. Respect their boundaries and follow the instructions they’ve set for brands, as it shows you pay attention.
6. Timing Is Key
When you reach out can make a difference, too. Try avoiding weekends and late nights. Sending a message when they’re likely to be actively checking emails or DMs, like on weekdays or during business hours, can help you get noticed sooner.
7. Follow Up Without Being Pushy
Influencers are human too—they might miss or forget your message. If you don’t hear back within a week, send a polite follow-up. Keep it casual and friendly, and don’t take it personally if they’re not interested. There are plenty of influencers out there!
Example Follow-Up:
“Hey [Name], just wanted to follow up and see if you had a chance to check out our message! No worries if not—totally understand how busy things can get.”
8. Be Authentic and Honest
Finally, the most important tip: be genuine. Influencers value transparency, and they can tell if you’re just after a quick sale or if you truly believe in the potential partnership. Show that you’re as excited as they might be to work together, and let that enthusiasm shine through.
Reaching out to influencers is all about showing up authentically, offering real value, and respecting their time and effort. Try out these tips, add your personal touch, and good luck building some amazing influencer partnerships!
