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Case Study // WysePower

Rebranding a Power house

As a dynamic, professional company, WysePower wanted to grow its business and attract new customers. It was aware that its branding was dated and that it was being used inconsistently. More importantly, the branding no longer reflected the company’s progressive and dynamic approach to servicing its clients.

Campaign Overview

Results

Core Values Established

Consistent and modern new branding

The challenge

As a dynamic, professional company, WysePower wanted to grow its business and attract new customers. It was aware that its branding was dated and that it was being used inconsistently. More importantly, the branding no longer reflected the company’s progressive and dynamic approach to servicing its clients.  

The solution

At the outset, Ridgemount conducted research, primarily with customers but also with employees, to help gain an insight into current perception of the brand and to understand customers’ priorities and how these aligned with its management’s desired perception. 

The messaging, tone and creative strategy for the new brand identity were all derived from the research. With the new branding Ridgemount set out to encapsulate WysePower’s core values and to align these with its business objectives. The branding also had to ensure WysePower stood out from its competitors.  

To create a strong, contemporary message that would differentiate WysePower from its competitors and appeal to its target clients we ditched burgundy as the base colour of its branding in favour of vibrant electric blue with futuristic connotations. However, to provide coherence we retained a hint of burgundy to referencing the original branding.  

Using blue and burgundy enabled us to use a series of graded colours to give each of WysePower’s six divisions its own identity within the overall brand. This approach also gives WysePower the flexibility to eventually drop the burgundy completely in a future refresh. 

Becoming an icon

Alongside the original colour scheme, we developed a new icon. This comprised four elements locked together by a spark that runs down through its centre to signify WysePower’s role in providing power to facilitate construction. 

The delivery

We developed a new logo, tagline, colour scheme and core messaging to work coherently and effectively on everything from stationary to its website including its vehicle fleet and all of WysePower’s site equipment. 

To roll out the brand we created new stationary, new sales presentations, new merchandise, tabards, new branding for its fleet of vehicles, new branding for its site equipment and a new website with a user friendly content management system. 

Ridgemount also developed a new website and content marketing strategy to increase WysePower’s online visibility. Knowing that prospective clients will visit the website to find out more about WysePower’s services we produced a video for the landing page to visually encapsulate WysePower’s defining pillars of being responsive, sustainable, having excellent people and delivering on quality. 

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