Case Study // Milwaukee
Once agreed we wrote contracts and engaged with four influencers in the landscaping, agriculture, carpentry and brickwork sectors. We developed the commercial relationships and supported the broadcasts, ensuring we had robust measurement tools in place to understand the impact of the campaigns.
In the end, measurement proved to be straightforward. We monitored video views, engagement and website clicks, but the result the client was most interested in was sales. And this campaign delivered – in spades.
Within the three-month campaign period all four products saw increases in sales of at least 40%, compared with the same period in 2019. Given that the influencer campaign was the only promotional activity focused on these niche products during this time, we reckon that’s a compelling case.