Hit the mark by understanding what makes your audience tick.

Marketing strategy refers to the overall game plan for your business when attracting potential customers. Your strategy should be informed by research including understanding customer demographics and working with your brand messaging to position you as the market leader. What does success look like to you? Ridgemount works closely with your in-house teams to get a deep understanding of your short and long-term business objectives. Every campaign should have a defined strategy with clear objectives and measurable goals.

Our strategic services

Ridgemount takes into consideration what your business is doing well and what you’re missing regarding the goal or goals you set, putting you on the right path to achieving them. We look at the bigger picture and tailor a plan that will work better for you.

Understanding your customers, their buying habits and preferences together with benchmarking current opinion: this is the preparatory work that should shape your strategy.

No single element of a communications strategy should work in isolation. Our strategic approach will always consider how best to utilise every part of the communications.

Effectively find and engage with qualified leads, or individuals, who are interested in what you have to offer.

We get to know your audience; what makes them tick, how they think and what will make them react. Using analysis and research, Ridgemount help you fully understand your end user.

In need of some strategic horsepower?

A social experiment

Looking up with SAS

Latest Articles

My Top Principles of Design

How to make technical stories work for less technical people We work in an industry where real innovation often starts with…

What are LinkedIn newsletters and why should you be using them?

If you’ve been on LinkedIn recently, you’ve probably noticed a few newsletter requests popping up in your notifications. So now…

A positive influence? Ten things we’ve learnt about working with influencers

At Ridgemount, we’ve been working with B2B influencers for several years (and have the scars to prove it). We absolutely…