What are LinkedIn newsletters and why should you be using them?
If you’ve been on LinkedIn recently, you’ve probably noticed a few newsletter requests popping up in your notifications. So now that LinkedIn has made it easier for members to create newsletters…
A positive influence? Ten things we’ve learnt about working with influencers
At Ridgemount, we’ve been working with B2B influencers for several years (and have the scars to prove it). We absolutely know that working with the right people can produce great results…
Ridgemount tops the table again
Do league tables matter? When you’re at the top, absolutely!
We are delighted to have maintained our number one ranking in the Construction Marketing Awards agency league table for the third year in a row. Benchmarking. We think we’re great, of course…
Translating the technical
How to make technical stories work for less technical people
We work in an industry where real innovation often starts with the research scientists. But to have any impact, the results of that research need to be understood…
Why influencer marketing works for B2B campaigns
Influencer marketing is not a magic shiny new silver bullet. It’s great fun, but its success is really down to a potentially boring sounding benefit: targeting. An effective influencer marketing campaign…
Property PR – how to get started
How to make technical stories work for less technical people
It’s simple: public relations is a highly effective way of working alongside your current teams to generate both sales and visibility for an individual property or brand…
We are a Google Partner
We strive to ensure that our clients receive a service that truly helps deliver on their company goals and helps them to get an excellent return on investment; we never settle. Therefore, we are very proud to say that Ridgemount is now…
How to make your video go further
We thought it was tricky enough to get a camera crew out with normal health and safety restrictions in place, well the current situation is a whole new kettle of fish. With video ads becoming the number one way customers are moving from discovering…
Browsing Instagram has changed…
Instagram has now released its non-algorithmic news feed options to all its users. Before you start to feel that inevitable fear of change, rest assured that the options do not mean the platform has completely changed the way it does… its thang.
Should I cut my PR budget?
Some say that PR and communications are our most valuable assets in times of crisis, so why then is it always the first line of budget that gets the axe? It makes no sense.
